L'Oreal Sues Salon - What's (Who's) Next? YOU?

US court: L'Oreal within law in sending salon spy


CONCORD, New Hampshire: The New Hampshire Supreme Court says French cosmetics maker L'Oreal did not violate the law when it caught a Rochester salon diverting its salon-only hair care products.

L'Oreal had agreements with Hair Excitement specifying that its Matrix and Redken products be sold only to salon customers. But after getting tips that the salon was violating that agreement, it hired someone to pose as a potential re-seller and buy 150 bottles of shampoo and other products.

Hair Excitement sued, arguing that L'Oreal violated the state consumer protection act by concealing the investigator's true identity. A superior court judge ruled against the salon, and the high court upheld that ruling Thursday.

A Public View of Diversion, where your customers find diverted product!

Nashville, TN: The diversion of hair care is rampant in our markets today. While Main line professional beauty products pretend that they care the reality is that they support diversion and they support the retailers who divert. Have you ever seen a commercial for hair color that directs the consumer to your salon "absolutely not", Have you ever heard of a retailer being sued for selling a bottle that is clearly marked "Professional Only" absolutely not.  Doesn't it seem funny to you that big box retailers have a constant supply of product? Below is a listing of some product available at your local drug store or super market:

Krogers:Alterna, L'Oreal () Paul Mitchell, Big Sexy, TIGI,

Publics:

Walgreens:

CVS:

Target: